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Lighter Side: Products & Services

Bradenton, Florida-based The Lighter Side Co. is an e-commerce and mail-order catalog division of The Johnson Smith Company. The Lighter Side specializes in novelty, gag, joke, gift and collectible products of all stripes and persuasions. The Lighter Side Co. promises "memorable gifts that delight, entertain and amuse!" Among the major product categories are:

Lighter Side: Company Background

The Lighter Side Co., an Internet marketing division of The Johnson Smith Company, can trace its roots all the way back to the early twentieth century, where British-born founder Alfred Johnson Smith (1885-1948) began selling novelty and practical joke items in Australia. The Johnson Smith Company, whose slogan is "Value, Quality, Service, Satisfaction," enjoys a long and colorful historical timeline:

  • 1905 - Alfred Johnson Smith begins selling novelty and joke products in Brisbane and later Sydney, Australia
  • 1914 - Official founding of The Johnson Smith Company in Chicago
  • 1922 - The Johnson Smith Company movies to Racine, Wisconsin
  • 1923 - The Johnson Smith Company's mail-order catalog numbers 576 pages and reaches a print run of 100,000 copies
  • 1935 - The Johnson Smith Company moves to Detroit, Michigan
  • 1971 - The Johnson Smith Company moves to Mt. Clemens, Michigan
  • 1979 - The Lighter Side Co. division founded
  • 1986 - The Johnson Smith Co. moves to Bradenton, Florida
  • 1997 - The Lighter Side and Things You Never Knew Existed e-commerce websites are launched
  • 1998 - Betty's Attic e-commerce site is launched
  • 2000 - Clever Gear e-commerce site is launched
  • 2003 - Full of Life and e-commerce sites are launched
  • 2005 - First retail outlet 40 Below opens in Bradenton, Florida

The Johnson Smith Company make its corporate headquarters at 4514 19th Street Court East, Bradenton, FL 34203 USA. Phone: (941) 747-5566; Fax: (941) 746-7962; Email:

Lighter Side: Customer Feedback & Reviews

The Lighter Side Co. has garnered a host of reviews and comments on the World Wide Web. Representative samples include the following:

"Happy with the product and service." - jinkies, 

"I really enjoy The Lighter Side Website. I enjoy buying light-hearted and humorous gifts that still say I care. I bought the Grain Of Salt Tee for myself, but have purchased many novelty and humorous items from this company. It is a very easy way to bring joy and happiness to someone over the holidays or any occasion." -

"Bought some really cute Betty Boop items, as well as some personalized gifts. Was very pleased with their service and quality." - Jill J., Site Jabber

Lighter Side: Business Credibility & Trustworthiness

The Johnson Smith Company, parent of The Lighter Side Co., was accredited by the Better Business Bureau (BBB) on January 8, 2007. The BBB gives The Johnson Smith Company a rating of A+ on a scale of A+ to F. 

The Johnson Smith Company enjoys a special niche in American popular culture history. Officially established in 1914, The Johnson Smith Company has offered through the years such enduring novelty items as whoopee cushions, x-ray goggles, joy buzzers, fake vomit and midget bibles, regularly advertising their offbeat wares in the pages of Boys' Life, Popular Mechanics, Science Digest and an array of other magazines and comic books.

In 1955, MAD Magazine a.k.a. "the usual gang of idiots" hilariously lampooned Johnson Smith Company ads in its March/April issue, creating a media buzz that resulted in added business for the novelty company. And in 1970, noted American humorist Jean Shepherd (1921-1999) called the classic Johnson Smith Company catalog "the Rosetta Stone of American Culture."

Lighter Side: Website Popularity & Google Ranking

The Lighter Side Co. ( has a global Alexa rating of 579,497 among the world's 30 million+ domains. The Lighter Side garners 64.1% of its traffic from the United States. 

The Lighter Side Co. has a Google PageRank of 4/10 and an SEO score of 24%.  assigns an estimated value of $5,151 to and gives it a rating of 3.0 out of 5.0. enjoys a 100/100 safety rating. 

Lighter Side: Social Media Presence

The Lighter Side Co. maintains a social media presence on Facebook, Twitter, Google+ and Pinterest. At Facebook, The Lighter Side has garnered 2,311 "Likes" to date. At Twitter, The Lighter Side Co. has attracted 513 followers and posted 1,505 tweets. At Google+, The Lighter Side has garnered 43 votes of support. At Pinterest, The Lighter Side numbers 166 followers and has presently earned 710 pins and 713 likes. 

The e-commerce company also features the Living on The Lighter Side blog, which is updated frequently and often highlights its new products. 

Lighter Side: Website Security & Safety

The Lighter Side Co. ( is verified and secured with a Web Server Certificate. All transactions on the site are protected with up to 256-bit Secure Sockets Layer encryption. The secure https:// connection is employed during the checkout process. The Lighter Side Co. is an Upfront Merchant and a DMA Trusted Marketer. 

Google diagnostic services has designated The Lighter Side Co. "Safe Browsing," duly reporting that the website has not hosted malicious software over the past 90 days. 

Lighter Side: Pricing & Packages

The Lighter Side Co. features a huge inventory of novelty products, apparel, DVDs and gag gift items. Among the offerings are:

  • Barack Obama or Mitt Romney Toilet Paper $16.98
  • Remote Control Tarantula $29.98
  • I Love Lucy Collage Jigsaw Puzzle $17.98
  • Ribbed Rainbow Sweater $79.98
  • Elvis Always on My Mind Wall Clock $17.98
  • Wizard of Oz Mr. Potato Head Set $60
  • Santa's Sleigh Musical Doormat $24.97
  • A Carol Burnett Christmas DVD $20
  • M&M's Adult Poncho Costume $39.98
  • I've Been Irish for Many Beers Now T-Shirt $15.98
  • Anger Management Mug $11.98
  • Farting Alarm Clock $22.98
  • Bacon Scented Soap $6.98

The Lighter Side Co. is serious about its prices and offers a 110% Low Price Guarantee, which states: "If you find the identical item for less, just send us a dated advertisement within 30 days of your purchase and we will refund 110% of the difference, or apply that amount to a new order, whichever you prefer."

Lighter Side: Shipping Rates & Policies

The Lighter Side Co. currently ships to the United States, Puerto Rico, Guam and the U.S. Virgin Islands only via regular checkout. However, international customers can call customer service at 1-800-244-9116 for shipping rates outside the United States. The Lighter Side Co. has partnered with, where non-U.S. residents can register and receive a United States address for shipping purposes. 

The Lighter Side Co. uses UPS and the United States Postal Service (USPS) as its carriers. Standard shipping rates to the United States are as follows:

  • Up to $10 - $3.98
  • $10.01 - $15 - $4.98
  • $15.01 - $25 - $5.98
  • $25.01 - $35 - $6.98
  • $35.01 - $40 - $7.98
  • $40.01 - $45 - $8.98
  • $45.01 - $55 - $9.25
  • $55.01 - $75 - $11.25
  • $75.01 - $100 - $13.25
  • $100.01 - $120 - $15.25
  • $121 and up - $16.25

Rush, Express and Overnight shipping are available at additional cost. 

Lighter Side: Payment Methods Accepted

The Lighter Side Co. accepts the following methods of payment:

Credit Card:

  • Visa 
  • MasterCard
  • American Express
  • Discover


  • Personal Check
  • Money Order

Checks and money orders can be used for mail-order purchases, which can be placed via mail or fax. The Lighter Side Co. does not accept cash on delivery (COD) orders.  

Lighter Side: Returns, Refunds & Exchange Policy

The Lighter Side Co. guarantees its products. States the company's official return/exchange policy: "If you are not satisfied for any reason, we will exchange the item, or refund the merchandise amount only within 60 days of purchase. All merchandise should be returned in new condition, with original packaging, accessories, parts, instructions, manuals, etc."

Refund checks are sent to customers who paid by personal check or money order. Accounts are credited by customers who paid via credit card. 

Lighter Side: Product images & screenshots
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